The Power of Direct Mail

The Power of Direct Mail interactive GIZMO (Giving Information for Zooming Mission Objectives) is an animated guide that simply and enjoyably navigates you through developing a successful direct mail campaign to raise funds for an organization or VISTA project.

Direct mail helps you locate people who might be interested in supporting your mission. It keeps your donors up to date, motivates them about your mission and asks them for increasingly greater levels of involvement. Most importantly, it helps you identify potential major donors.

Chances are, you’re already doing direct mail fundraising in one way or another. Your newsletters, event invitations, seasonal mailings, letters to "friends" asking for support—all these are forms of direct mail.

You don’t need a marketing degree to make direct mail fundraising work for you. You just need to know what works. All you need to do is apply these proven methods to your own organization. Then repeat the ones that work best for you.

For more info on the ins and outs of developing your direct mail program, download the PDF Power of Direct Mail Companion Booklet PDF too.

Good luck!

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