In this course, we reviewed the primary motivations behind business support for nonprofits. We also looked at how you can match your program needs to business and corporate goals using communication and cultivation techniques that greatly increase the likelihood of a contribution.
Now that you’ve completed this course, you should have:
- Articulated the value of your program using business terms
- Described at least one motivation of corporations to give to nonprofit organizations
- Identified at least one of the six major ways that corporations give to nonprofit organizations
- Created an action plan to identify and approach companies that are good matches for contributions and partnering